Hey, if Jessica Simpson can find someone who likes her beer farts, Kid Rock thinks he can do the same thing. The plans are for him to launch a “premium domestic beer.” Ummmmm….I don’t really get the whole “premium” vibe from Kid Rock. Maybe like a Pabst Blue Ribbon kind of thing or Schlitz (yes, I’m from the Midwest). Like something that comes in a 30 pack for $16.99…not something that’s $10 for a six pack.
He’s working with the same company that does Trump Vodka (holy hell, can you imagine the promo’s for Kid’s beer, given what they did during the Superbowl with Trump’s Vodka?) and Dr. Dre’s Cognac.
I can’t wait to see what kind of booze they’re going to match up with Heidi Montag and Spencer Pratt. (since that seems to be the direction they’re headed in) I’m thinking something pink and fizzy. Like a white zinfandel wine cooler. Ugh! And for giving you the idea…I want 10%.
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