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Sears is Upping Their Cool Quotient

June 2nd, 2008 · No Comments

LL Cool J

LL Cool J is going to have a clothing line available through Sears, in the Fall.  Seriously…uptight old fashioned Sears is trying to get some street cred.  LL is starting with a clothing line geared toward juniors, kids, and young men and has an option for expansion into accessories.  I wonder if the first product is going to be underwear?  That’s where all the mom’s used to buy underwear for their kiddies.

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