Lauren Conrad….when you see her name, you almost instantly think of “The Hills” – the show you perv, Heidi Montag – frenemy, Brody Jenner – are they or aren’t they a couple, The Lauren Conrad Collection, young Hollywood, party girl, the list goes on and on. But nowhere in there was anything to do with sports. Well, somehow the NHL (National Hockey League) seems to think that she would be an awesome addition to their celebrity bloggers during the Stanley Cup playoffs. What what what? I’m not kidding.
Each celebrity blogger will give fans an exclusive glimpse inside their world, from movie premieres to tour stops to long days of filming on TV and movie sets. NHL fans will read how celebrity hockey fans juggle their hectic schedules with their favorite team’s broadcast schedule.
Call me a cynic, but I’m calling them out on this. If you look at the rest of the bloggers….pretty much no one is going to care. Lauren is a draw people, she brings in the young girls and the guys. Pure marketing.
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